Xiaomi Strategy Case Study. China is without a doubt one of the strongest manufacturers in the world. Excellent entrepreneurial team member, e.g. This market penetration of Smartphones is for the benefit of Xiaomi. 9.13.5 SWOT analysis The List of Tables and Figures (Totals 79 Figures and 135 Tables) Figure Glass Platform Smart Scale market, 2015 - 2026 (USD Million) Figure Stainless Steel Platform Smart Scale market, 2015 - 2026 (USD … Xiaomi needs to increase its sales and service centers both if it wants to retain its customers. Summary Xiaomi is a rising smartphone brand from China that is growing through its innovative online selling model and marketing techniques. Xiaomi inc swot pestle 1. The better phones they manufacture, the more they will be able to capture market share. Thus, they are a huge threat to Xiaomi. Huge China and Asia market available – Another benefit to Xiaomi is that the whole Asian market is their playground. Figure 2-2 : Xiaomi SWOT Analysis ..... 13 Figure 3-1 : Segmentation, Targeting and Positioning (STP) for Xiaomi MiSpectacles 20 Figure 3-2 : A Framework to Identify Customer Value Propositions ..... 23 Figure 4-1 : New Product Development Process..... 25 Figure 4-2 : Real Time Eye Blinking Detection … SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors and industry. Swot Analysis Of Xiaomi Company 1527 Words7 Pages Looking for good employees is one of the most important tasks of Xiaomi senior. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. Xiaomi: an overview. 6827 Words 28 Pages. This means they are capable of large marketing campaigns, long legal battles, and plenty of investment into new technology. What’s more, Xiaomi devices are well put-together at the assembly level. However, there are ways to improve your employability and stay competitive. This shift in consumer preference is to the benefit of Xiaomi. It has been extremely successful using its innovative marketing approach to sell its products online. Xiaomi has a fantastic opportunity to capture these emerging markets, such as Africa or India, thanks to their great prices. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. So what are these political factors? Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Each brand is coming up with products which are almost similar, thereby making it difficult for the customer to choose one brand over other. This is because their offline distribution is not upto mark and Xiaomi phones sell mainly via E-commerce. Advertising and Marketing spends – The advertising and marketing spends of the brand is very low. Register to read the introduction… It is the market leader and a trusted brand in China which has made the country proud. 2106 Words 9 Pages. Finally, make sure you also check out our PESTLE analysis of Xiaomi. In this SWOT analysis, we’re going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Overall, Xiaomi is in a pretty good place. 9.13.2 Financial performance. Secondly, Xiaomi would need to go about promoting this message with some clever marketing tactics. But it will help the brand to create a long term image and equity. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) … This is extremely important for two reasons. Here are a few of Xiaomi’s most notable Strengths: Xiaomi offers smartphones and other electronic devices at extremely competitive prices. Xiaomi has shocked the world with their ability to sell high quality, high tech phones for so cheap, but it all comes down to their pricing strategy. Xiaomi phones are especially renowned for their camera which is said to be very high resolution and gives excellent photos. Your email address will not be published. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Xiaomi is facing in its current business environment. Tags: swot analysis swot analysis. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. However, there have been reports that Xiaomi lacks the customer service infrastructure to adequately serve all of their recently-acquired customers. What are Threats in SWOT Analysis . 9.13.3 Product benchmarking. China is without a doubt one of the strongest manufacturers in the world. Unfortunately, Chinese products are viewed as inferior in some parts of the world — especially the United States. They design, manufacture, and sell many of their products in the country. It’s viewed primarily as a budget option by consumers around the world, and not as a leader in build quality and performance. Strength. Specifications of the smartphones produced – Xiaomi smartphones are technologically advanced as well and they give higher tech specs at lower price. Threats- Xiaomi: Designing an Ecosystem For the "Internet of Things", Chinese Version. Also in terms of Opportunities, Xiaomi might be able to capture many of the emerging smartphone markets in less developed areas, such as Africa. Xiaomi Company Profile and SWOT Analysis from Platform Executive is a cost effective solution for building your platform-based business. Unlike Samsung or Apple, Xiaomi has made little effort to grow its brand with the use of brick and mortar stores. Xiaomi … Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. This model made the consumers crazy and each Xiaomi looked like a price which was hard earned. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi . Service centers too are limited and all these factors contribute to the low brand equity and reputation. Connected Health Market SWOT Analysis 2020 by Players - Xiaomi, Samsung, Athenahealth, Epic Systems 11-20-2020 05:15 PM CET | Health … As a result, most potential customers who have the potential to buy high end smartphones are also buying chinese smartphones for their lower prices. News Bitcoin surges to all-time record as 2020 rally powers on This is due to cheap labour and due to the technology built over time. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Despite its weak branding in the Western hemisphere, Xiaomi is one of the largest tech companies in the world. Xiaomi Swot Analysis In: Business and Management Submitted By xd219 Words 489 Pages 2. Strengths in Xiaomi SWOT Analysis `1. Xiaomi is far behind Oppo and Vivo where BTL Campaigns are concerned. First, Xiaomi would need to ensure their manufacturing processes are as green as possible — by reducing and managing waste products and pollutants. Weaknesses in the SWOT analysis of Xiaomi, Opportunities in the SWOT analysis of Xiaomi, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. As China lies within Asia and as Chinese mobile brands are highly penetrated in the Asian markets, Xiaomi still has a lot of ground to explore. Our website is made possible by displaying online advertisements to our visitors. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Strengths and Weaknesses are often restricted to company’s internal - resources, skills and limitations. Unfortunately, Xiaomi has a relatively weak brand. Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. More over, it needs to advertise these advantages to get more and more customers to buy their products. This is why majorly all rising smartphone brands are from China – Xiaomi being one of them. Distribution – Besides online distribution, Xiaomi also needs to concentrate on offline distribution if it ever wants to be consistent like some of its top competitors. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. 3.1 Strengths; 3.2 Weaknesses; 3.3 Opportunities; 3.4 Threats ; Conclusion ; References ; NO CITATION FOR THIS WORK WAS RECORDED . Swot Analysis Of Xiaomi. Let's stay in touch :), Your email address will not be published. Xiaomi has seen extremely quick growth over recent years, selling many millions of smartphones. Android smartphones and expansion to other consumer devices offer growth opportunities; but threats abound for the company, most directly from local competitors. Xiaomi Swot Analysis. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Adidas SWOT analysis - SWOT analysis of Adidas, SWOT analysis of Starwood Hotels & Resorts, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. The methods … Analyse the various strategic business units in Xiaomi's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio. M Product innovations & Differentiation – Being a market follower is tough and Xiaomi needs to get a step ahead by introducing highly differentiated phones which have innovative touches to it. It’s worth mentioning that much of Xiaomi’s sales are currently accounted for with eCommerce. First off, Xiaomi’s budget-friendly pricing allows them to compete for the more budget-friendly consumers in developed regions. By the end of the case, students should be able to: Understand the broad macro-environment of Xiaomi and the Chinese smartphone industry in terms of … SWOT analysis of Xiaomi can lead the company towards … Every company in a business has certain frameworks that they …, What is SWOT Analysis? Naturally, this would be a two-step process. Most amazing of all, Xiaomi is able to offer quality products at affordable prices, and still make plenty of profit for themselves. This means that Xiaomi has had a hard time penetrating these prejudiced markets. 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. Growing year on year – The company which started manufacturing in 2011 has grown by leaps and bounds and is regularly growing year on year. These low manufacturing costs are likely due to the low cost of labor in China, as well as the significant economy of scale which arises when manufacturing so many devices. Show More. This is especially true for some geographic regions, where previously devices were too expensive to even consider. 9.13.1 Xiaomi Company overview. Xiaomi is a Chinese brand in every capacity. Smart Router Market SWOT Analysis 2020 by Players – Xiaomi, Qihoo 360, Tenda, Linksys, TP-Link, Gee, Huawei. Xiaomi is a relatively new electronics manufacturer, so they’ll need to be extra careful they’re not pushed out of the market. 9.13.4 Strategic initiatives. Threats in the SWOT analysis of Xiaomi Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. As a result, the smartphone and electronics market is growing organically. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. This will become especially difficult when more and more brands come from China. SWOT Analysis of XIAOMI 1. Here is the SWOT analysis of Xiaomi. As always, Xiaomi needs to be careful with their competition, and should probably invest some more money into customer service to avoid a PR disaster! Xiaomi co-founder and CEO Lei Jun is an effective business leader named “Businessman of the Year” 2014 by Forbes Asia. Unfortunately, Xiaomi has a relatively weak brand. This perception leads Xiaomi devices to be dismissed by many consumers despite their budgetary constraints. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. SWOT: Xiaomi, Smart Devices, Worldwide Published: 18 September 2018 ID: G00358551 Analyst(s): CK Lu, Angie Wang Summary Xiaomi, the fourth global smartphone vendor by market share, has rebounded from a sales decline in 2016. There are only growing amounts of tension between … View original. In part, this is thanks to the powerful specifications of the individual components which Xiaomi use in their devices. SWOT Analysis of Xiaomi: Final Thoughts Overall, Xiaomi is in a pretty good place. We’ll also look at some of the manufacturer’s Weaknesses, as well as Opportunities and Threats for the future. Xiaomi should definitely keep their guard up. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. It is said to be the 5th largest smartphone manufacturer as of 2017. Admittedly, Xiaomi does have one particular Weakness holding them back: Xiaomi is a Chinese electronics brand. SWOT Analysis of XIAOMI Xiaomi is the China based leading and popular electronic company, which is busy in manufacturing mobile phones, tablets, HDTVs and … While Xiaomi does have a few “Mi Stores” located around the world, they could certainly invest in some more. Xiaomi Inc. Report contains a full version of Xiaomi PESTEL analysis. SWOT Analysis of XIAOMI Xiaomi is the China based leading and popular electronic company, which is busy in manufacturing mobile phones, tablets, HDTVs and wifi routers. Xiaomi is a company from Beijing in China which manufactures Smartphones. Highest selling Smartphone – The REDMI Note 4 became the highest selling smartphone in India and China and practically in 50% of the Asian market. Offline distribution would also mean higher expenses and therefore a rise in price. Here are Xiaomi’s most notable Opportunities: The global GDP is rising, and, as a result, consumers have more and more money to spend on electronics. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. In this model, the product is made available only in limited quantities and sold at a very low price. Swot Analysis Of Xiaomi 736 Words | 3 Pages 2.0 Analysis of the Xiaomi Environment In this report we analysis the Xiaomi business environment and using the Porter’s Five Forces tool to analyze the various competitive forces, which are operating in Xiaomi Company. If there were to be a model-wide issue with one of Xiaomi’s products, they may find themselves with more support tickets than they can manage, and plenty of unhappy customers. You can follow me on Facebook. Expanding the product portfolio will help the brand in brand building as well as in getting higher revenues. Threats can emerge from various factors such as - economic growth, increase in consumer disposable income, changes in consumer preferences, technological … SWOT analysis of Xiaomi . Despite their affordable prices, Xiaomi has a reputation for building high-quality products. you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few “Mi Stores” located around the world, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. Offline Distribution – Xiaomi mainly sold through the flash sale but at times, it was difficult for customers to get their hands on a REDMI or MI model phone. The brand launches ATL campaigns only when coming up with a new product. Naturally, the political factors affecting Xiaomi are related to its being a largely-Chinese organization. Quite consistently, Xiaomi has posted profits amounting to hundreds of millions of dollars. CompanyProfile: Xiaomi isa chinabasedprivate mobile manufacturercompany,havingheadquarterinBeijing.Itis3rd largest Smartphone makerinthe world.Xiaomi designs,developandsell smartphones,mobile apps,laptopsandother electronicdevices. Service – The lack of service centers equivalent to the number of sales by the brand is a worrying statistic. 1. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Most players in these markets are well-established brands with plenty of capital to support them. Brand Building – Brand building methods such as Sales promotions, Trade promotions, ATL campaigns and BTL campaigns should be launched as regularly as possible to build a better brand image. Rising Brand Awareness – Xiaomi’s brand awareness is rising and more and more people are getting to know about the brand thereby resulting in higher sales across the globe. Xiaomi’s pricing strategy is based around not having any brick and mortar stores. Xiaomi can thank low manufacturing costs for their high-profit margins. SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Xiaomi's Xiaomi encounters both internally and in macro environment that it operates in. However, the advertising is erratic at best and is never consistent. Also, the company is not entirely dependent on the smartphone business and it is diversifying into various consumer electronics products like smart TV, fitness bands, notebooks, air purifier, water purifier etc. On the topic of branding, Xiaomi has another opportunity for growth. Thus, they are a huge threat to Xiaomi. Xiaomi swot analysisStrength1. CompanystartedinAugust2010 (7 Yearsago) andhaving a large marketshare inthe china andIndianmarket. Swot Analysis Of Xiaomi; Swot Analysis Of Xiaomi. Research and Development – Xiaomi invests heavily in R&D and it is a market follower but its major R&D expenses are towards cost advantage and not differentiation advantage. Brand Differentiation is absent – The smartphone segment has become such that brand differentiation is becoming very difficult. Manufacturing Advantage – China has a huge manufacturing advantage because the country in itself is known for manufacturing and exporting the products. 9.12.5 SWOT analysis. As a result, it cannot take advantage of the skimming price or the advantage is not as profitable as it would be for Samsung or Apple or other such high end brands. The current trade war between China and the United States would deepen the wounds. Xiaomi Case Study Examples. Whether you’re just getting started or you’re looking to scale up your business, here are 4 ideas on how you can boost your consulting career. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. As it mainly follows online sales model, which is becoming popular in many countries, it should expand to countries where E-commerce mode of purchase is well established or in the process of establishment. Furthermore, Xiaomi has a relatively weak brand perception overall. November 12th 2017. This can be used by Xiaomi, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it … December 27, 2017 December 12, 2018 admin Case Study Xiaomi. There are five forces categories that determine competitive power in a business situation. Low Skimming price – While other smartphone manufacturers survive on skimming price, Xiaomi launches its own phones at low prices in the flash sales. Xiaomi Pestle Analysis. Threats are macro environment factors and developments that can derail business model of Xiaomi Ecosystem. Image “Xiaomi Mi 5“ by Maurizio Pesce is licensed under CC-BY 2.0. Its Mi and Redmi range of smartphones are famous and well adapted to the market. Product Portfolio – Product portfolio of Xiaomi is limited and it has 2 major series which actually contribute to the complete revenue of the brand. The report was conducted to analyze from marketing strategies perspective why Axiom has made such a big success In smart phone business since It was founded In 201, and to make some recommendations for Its further success. Xiaomi being the “Coolest Company” in the heart of its users is committed to continuous innovation. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Xiaomi is a company from Beijing in China which manufactures Smartphones. Variety of smartphones and other devices available: Xiaomi has a variety of smartphones at different prices in its portfolio, catering to different types of customers. Penetration of Smartphones – Across the world, the smartphone as a product is being adopted and people are using more and more smartphones with combination of Internet. Please consider supporting us by disabling your ad blocker. Download PDF. It's often hard for fresh graduates or interns to determine their employability. To conduct a SWOT analysis to assess Xiaomi India’s current position and how the company capitalizes its opportunities in the Indian market. Penetrative Pricing – Xiaomi has the strongest penetrative pricing advantage because it generally uses direct marketing techniques and avoids dealer and distributor margins. Xiaomi.com Profile and Strategic SWOT Analysis from Platform Executive is a cost effective solution for researching this business. an environmentally-friendly brand — Xiaomi may be able to set themselves apart from the crowd. China is also one of the largest consumers in the Asian market. It wouldn’t take a lot for a premium manufacturer such as Apple to offer a more budget-friendly device, and that could have devastating consequences. Key Learning Outcomes. Expansion – Covering the developing countries and the emerging markets should be the priority for Xiaomi. They define good employees … 3.0 Xiaomi SWOT analysis 2017-2018. 736 Words 3 Pages. Consumers and tech critics alike are consistently impressed by how much bang you can get for your buck with their smartphones. This is due to cheap labour and due to the technology built over time. However, this presents new areas for Xiaomi to work on, such as green branding or brick and mortar stores. XiaoMi. The smartphones are regularly rated high on all E-commerce portals – a further proof that Xiaomi does not compromise on quality even if lowers the price regularly. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. January 4, 2019 By Hitesh Bhasin Tagged With: SWOT articles. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. People want cheaper alternatives so that they can change their phone every alternate year. 9.13 Xiaomi. E-commerce advantage – The Flash sale model is a very popular model which has worked wonders for Xiaomi. Good Quality products – Even at such low prices, no one can doubt the quality of Xiaomi phones. 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