To draw new audiences They set out to become thought leaders in a particular niche, building a large and loyal following of readers who hang on their every word. Most websites have two super high-level goals: Make the organization more money by providing access to content or selling products or services 24 / 7 / 365 hbspt.cta._relativeUrls=true;hbspt.cta.load(439788, '174ba341-b75b-4817-9606-8a8f008262b6', {}); Andrew Kucheriavy is the Founder and CEO of Intechnic. 20 N Wacker Dr., Suite 1200 For a rib tickling break in your day, gather with friends around the warming embers of the Perk and Pleasantry blog. For a more quantitative approach, consider measuring the number of times the tools are used (engagement rates). On the other hand, when your focus is on achieving those other goals, the increase in revenue will automatically follow. This is the most popular goal for e-commerce websites that sell products or services online (SaaS also falls into this category) and is best for companies that want to maximize their online sales. What’s more, when setting business objectives you must always keep the long game in mind. If your website provides a support role for your existing customers, then improving customer satisfaction through better user experience and service, along with reducing the time it takes to complete certain tasks, might be good customer satisfaction objectives for your website: Measuring online customer satisfaction is tricky business but if your website’s objective is to improve customer satisfaction through user experience, then you should consider qualitative research in the form of surveying your customers before and after a redesign. Blogs can be started up very easily online using a number of free services, such as wordpress.com. One major goal of brand-awareness campaigns is to increase website traffic. Customer Support objectives worksheet and examples. Discussion: What Are the Objectives of Your Blog. The purpose of a blog is to provide a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Also, make sure to track qualified leads versus total general leads and set specifications as to what is considered a qualified lead. Here is how all the types of website objectives work together: Objectives-driven Design in Action. These three text purposes are not at all mutually exclusive. But that’s just traffic. Webmasters and content contributors are typically the first line of defense for your company website. Discussion: What Are the Objectives of Your Blog, A good and sincere task 4. I will share my blog goals, and I hope others will do so too. Home > Blog > Website Objectives vs. My blogging goals are: to stimulate civil, but interesting and satirical at times, on important national, state, and local issues; promote conversations on my radio program where I have candid conversations with Members Of Congress, State and Local elected officials, public policy experts of all kinds, authors, and I use as a forum for non-profits of all kinds; and to introduce my political and social commentary, fiction, poetry, and song lyrics. We are pleased to provide you with the insightful comments contained herein. This presentation tool has become very popular in a short time. Objectives: Providing quality content on your website, regularly adding new information, establishing trust, marketing your site on other websites and social media. SMART stands for Specific, Measurable, Attainable, Results Orientated and Timebound. You need to figure out how to reach the people in your target list and you need to figure out how to keep them interested after you have reached them. Example: Reduce the average time it takes to complete a task by 20% (measured through usability testing or analytics). I am a chef and my sister is a stay at home mom. Discussion: What Are the Objectives of Your Blog, In the short run my blog show my perspective customers my position as it pertains to my industry. This could mean a number of different things for different people in different situations. Pf Bloggers: Are You Uniquely Stereotypical, or Stereotypically Unique? As mentioned, website goals should be influenced heavily by and should help to achieve … Consider the distant perspectives as well: is your goal realistic and what happens after you achieve it? The have to be goals that you work toward (and work hard) to achieve so that you are able to bring your business to the next level. Optimizing a site for search engines and creating keyword targeted content produces direct traffic from the engines, which typically expands into content sharing, direct traffic and referring links as more and more people find, use and enjoy the work you've produced. Example: Improve new product awareness by 10% (measured by surveying before and after). I blog for parents: I hope we can share ideas and tips to help kids learn and thrive in the few years that they spend in elementary classrooms. She gives it a personal touch by adding a bit of commentary … Mine are simply to: 1. Webmaster / Content Contributor goals worksheet and examples. Discussion: What Are the Objectives of Your Blog. Many media websites are the online branch of media properties that often exist in other forms, like TV channels or print magazines and newspapers, but some are online only. Example: Improve average user (customer/member/patient) satisfaction by 10% (measured using surveys before and after redesign). Example: Improve sales support online by featuring relevant case studies and testimonials on the new website. Very much to my surprise people still post to it. Every blog should have objectives. Less is more . You can then evaluate how these changes will positively impact the company as a whole and present this information to your CEO/CFO. For example, a blog isn’t a marketing brochure; you should focus on usability and readability rather than style. The setting-the feel-the rhythm of my Christmas story geared to adults entitled, "The Reindeer Keeper" was greatly influenced by my growing up in the country where there were 4 houses in a row full of relatives. He has decades of experience in IT and web technologies. London, SW1E 5RS This goal can also help measure changes in the quality of traffic. Now some 2-3 years into HT u am disappointed the theme has not appeared though I appreciate the opportunity to work with the platform. 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